Watch the video below with Adam Marshall CEO Marketforce, a Perth based integrated marketing agency. Adam discusses Paid, Owned and Earned media (P.O.E.M) from an industry perspective. In the video Adam answers the following questions:
Can you explain the difference between Paid, Owned and Earned Media?
Can you provide a campaign example that highlights the synergy between POEM?
What are the major challenges that exist with POEM campaigns?
What are some of the key changes you are seeing in the interrelationships between Paid, Owned and Earned media?