Topic Tag: English for marketing

Converged media

In the previous interview, Adam touched briefly on the interrelationships between paid, owned and earned media, and blurring lines between these different media types.  Let’s explore that in a bit more detail here. The interrelationships of different media within the POEM framework has been influenced by the ongoing changes to the media landscape.  Media convergence has changed …

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Consumer empowerment

A report by Deloitte: Consumer Review – Digital Predictions 2018, discusses consumer empowerment, highlighting some important observations: Consumer empowerment will continue to grow through not only the improvement in smartphone technology, but also new technologies including IoT, and wearable technologies. Consumer demand will increasingly be met through a mobile or home hub experience, such as Amazon Echo …

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