Topic Tag: English for marketers

Brand advocacy

You will read the text below on brand advocacy and how it is important for a brand. Before you read it, think if you love any food, clothes, shoe brand. Why do you like this brand? Now read the text. You will find the words that we think are important for your English highlighted in …

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Consumer empowerment

A report by Deloitte: Consumer Review – Digital Predictions 2018, discusses consumer empowerment, highlighting some important observations: Consumer empowerment will continue to grow through not only the improvement in smartphone technology, but also new technologies including IoT, and wearable technologies. Consumer demand will increasingly be met through a mobile or home hub experience, such as Amazon Echo …

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