Topic Tag: Consumer behaviour

Consumer empowerment

A report by Deloitte: Consumer Review – Digital Predictions 2018, discusses consumer empowerment, highlighting some important observations: Consumer empowerment will continue to grow through not only the improvement in smartphone technology, but also new technologies including IoT, and wearable technologies. Consumer demand will increasingly be met through a mobile or home hub experience, such as Amazon Echo …

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Loss of marketer control

Marketer control worked effectively when an audience had just two or three TV channels to watch, and little option but to sit and listen to television adverts. Then as paid TV channels and more free to air channels became available, audiences began to filter content by changing channels to avoid the adverts. When Personal Video Recorders …

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