Topic Tag: Brand advocacy


Congratulations on reaching the end of the learning materials for this unit.   The key ideas we have looked at in this unit are that: The P.O.E.M framework is a useful tool in understanding media types and their interrelationships  Technological change continues to drive media convergence and enable consumer change Consumers are empowered and extend influence …

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Brand advocacy

You will read the text below on brand advocacy and how it is important for a brand. Before you read it, think if you love any food, clothes, shoe brand. Why do you like this brand? Now read the text. You will find the words that we think are important for your English highlighted in …

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