Read the following business project update meeting between a finance director and an internal project manager about the current situation with a project. Listen to the conversation and answer the questions: Are they on schedule with the project? What’s caused the delay? Which part of the project is Diana saying they have finished earlier than …
Congratulations on reaching the end of the learning materials for this unit. The key ideas we have looked at in this unit are that: The P.O.E.M framework is a useful tool in understanding media types and their interrelationships Technological change continues to drive media convergence and enable consumer change Consumers are empowered and extend influence …
In the previous interview, Adam touched briefly on the interrelationships between paid, owned and earned media, and blurring lines between these different media types. Let’s explore that in a bit more detail here. The interrelationships of different media within the POEM framework has been influenced by the ongoing changes to the media landscape. Media convergence has changed …
The media landscape is very dynamic, underpinned by technological changes and behavioural changes in consumers’ media consumption. As a result, marketers today are faced with many media opportunities and challenges. A media structure or framework can be a useful tool for marketers in planning integrated digital communications. There are different media frameworks within the industry, and within these …
There are few areas of our lives that the pandemic has not impacted. As consumers, COVID-19 has changed our digital behaviour and it is essential that marketers are aware of, and can adapt to, some of the key trends that have emerged. There has been a rapid increase in the adoption of digital. The 2020 McKinsey report …
You will read the text below on brand advocacy and how it is important for a brand. Before you read it, think if you love any food, clothes, shoe brand. Why do you like this brand? Now read the text. You will find the words that we think are important for your English highlighted in …
In this mini-lesson, we will talk about some of the most important skills to have in a presentation. First, though, let’s watch a short clip from Bridget Jones’ Diary. Can you think what’s not right in the way she is presenting a book review? Enjoy! Feedback on the above presentation👆🏻 The first thing to do …
In this session, you will learn about empathy from Simon Sinek, who is one of the most influential and motivational speakers of our times. You will learn some vocabulary and presentation skills along the way. How do you understand empathy? What/who should leaders care about most? When you watch the video, take some notes of …
