Topic Category: Media landscape

Converged media

In the previous interview, Adam touched briefly on the interrelationships between paid, owned and earned media, and blurring lines between these different media types.  Let’s explore that in a bit more detail here. The interrelationships of different media within the POEM framework has been influenced by the ongoing changes to the media landscape.  Media convergence has changed …

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Paid Owned Earned Media (P.O.E.M.)

The media landscape is very dynamic, underpinned by technological changes and behavioural changes in consumers’ media consumption.  As a result, marketers today are faced with many media opportunities and challenges.  A media structure or framework can be a useful tool for marketers in planning integrated digital communications.   There are different media frameworks within the industry, and within these …

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