Speaking Let’s talk about your expectations of your school in the UK. Let’s go through the questions below: 1) Do you think you will make friends easily when you come to study here? 2) Do you normally make friends easily? 3) What subjects do you like at school? Do you think you will like the …
Congratulations on reaching the end of the learning materials for this unit. The key ideas we have looked at in this unit are that: The P.O.E.M framework is a useful tool in understanding media types and their interrelationships Technological change continues to drive media convergence and enable consumer change Consumers are empowered and extend influence …
In the previous interview, Adam touched briefly on the interrelationships between paid, owned and earned media, and blurring lines between these different media types. Let’s explore that in a bit more detail here. The interrelationships of different media within the POEM framework has been influenced by the ongoing changes to the media landscape. Media convergence has changed …
There are few areas of our lives that the pandemic has not impacted. As consumers, COVID-19 has changed our digital behaviour and it is essential that marketers are aware of, and can adapt to, some of the key trends that have emerged. There has been a rapid increase in the adoption of digital. The 2020 McKinsey report …
You will read the text below on brand advocacy and how it is important for a brand. Before you read it, think if you love any food, clothes, shoe brand. Why do you like this brand? Now read the text. You will find the words that we think are important for your English highlighted in …
What is evident from the previous pages is that today, individuals have considerable power over brands. Content that attracts audiences, provides opportunities for interaction and garners user-generated content is increasingly important. Participation brands are those brands that are creating content, and interactions or conversations with people that people want to have an active involvement in (IRIS-Worldwide, 2017). The Iris Participation …
A report by Deloitte: Consumer Review – Digital Predictions 2018, discusses consumer empowerment, highlighting some important observations: Consumer empowerment will continue to grow through not only the improvement in smartphone technology, but also new technologies including IoT, and wearable technologies. Consumer demand will increasingly be met through a mobile or home hub experience, such as Amazon Echo …
Marketer control worked effectively when an audience had just two or three TV channels to watch, and little option but to sit and listen to television adverts. Then as paid TV channels and more free to air channels became available, audiences began to filter content by changing channels to avoid the adverts. When Personal Video Recorders …
Read the text and go to the Quiz section to check your understanding of the text. Emotional Intelligence Has 12 Elements. Which Do You Need to Work On? by Daniel Goleman Richard E. Boyatzis February 06, 2017 Paragraph 1 Summary. Although there are many models of emotional intelligence, they are often lumped together as “EQ” in …
Lewis Pugh: Coldwater swimmer Lewis Pugh is considered the greatest coldwater swimmer in history. He doesn’t swim to win a swimming competition though. He swims to draw our attention to environmental issues. He tries to persuade his audience to make better decisions so that our children live in a sustainable world. What issues would you …
