Topic Category: Empathy

Participation branding and engagement

What is evident from the previous pages is that today, individuals have considerable power over brands. Content that attracts audiences, provides opportunities for interaction and garners user-generated content is increasingly important.  Participation brands are those brands that are creating content, and interactions or conversations with people that people want to have an active involvement in (IRIS-Worldwide, 2017). The Iris Participation …

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Practising empathy

In this session, you will learn about empathy from Simon Sinek, who is one of the most influential and motivational speakers of our times. You will learn some vocabulary and presentation skills along the way. How do you understand empathy? What/who should leaders care about most? When you watch the video, take some notes of …

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